Trends in Social Media

Like. Share. Retweet. Favorite. Sound familiar? You’re always checking the latest trends and info on your phones and businesses have taken note of that.

If you haven’t already noticed, video content has become HUGE in the last year. Video content is fast and straight to the point. Facebook has noticed this trend and introduced auto plays and video views on your timeline. According to MarketingLand, Facebook surpassed YouTube in the amount of video views on desktop; watch out YouTube, Facebook’s coming for you!

Another emerging trend in social media today is “Social Commerce.” It is the evolution and maturation of social media meets shopping. According to Emarsys.com, “half of social media driven purchasing happens within one week of sharing, tweeting, liking or favoriting the product” and “70% of marketers have successfully gained new customers via social networks.” Real time Social Marketing is also on the rise; responding to the latest news and trends on social media relevant to their target markets give brands visibility in huge social media landscape. Social Listening. Customer service digitally. This will be just as important for brands on social media to keep their customers happy.

What we are also beginning to see more of is more brands on Instagram accounts. According to TechCrunch.com, Instagram has surpassed Twitter on the amount of daily users. On Instagram, brands are able to build their branding image as well as engage with their consumers. 

Businesses are finding ways to better connect with their consumers through social media. It's more than likes and shares. It's about creating connections with customers and that top-of-mind awareness.